Small Business
Food & Drinks / Chocolates & Sweets
Wicked Good Cupcakes
Layered cupcakes baked into 8 oz mason jars and shipped as gifts by FedEx, from $25.99 for a 2-pack. Shop with delivery on the date you choose anywhere in the contiguous US.
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Layered cupcakes baked into 8 oz mason jars and shipped as gifts by FedEx, from $25.99 for a 2-pack.
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At a glance
- 2-Pack Price
- $25.99
- 4-Pack / 6-Pack
- $49.99 / $69.99
- Gluten-Free Packs
- From $27.99 for 2 jars
- Shipping
- FedEx, quoted by ZIP, date and address type
- Delivery Days
- Monday to Friday, date chosen at checkout
- Delivery Area
- Contiguous US; no AK, HI, PO boxes or Canada
- Shelf Life
- 4 days room temp, 2 weeks fridge, 6 months frozen
- Guarantee
- Replacement or refund, your choice
Pros
- Gift Jars Built to Travel: Each cupcake is layered into a sealed 8 oz mason jar that keeps 4 days at room temperature, 2 weeks in the fridge or 6 months frozen, according to the store's FAQ.
- You Pick the Arrival Day: The checkout calendar lets you choose a delivery date up to 40 business days ahead, and orders placed before 4 p.m. Eastern can ship by FedEx the next business day.
- Refund-or-Replacement Promise: If you or your recipient are not completely satisfied, customer service offers a replacement or a refund, whichever you prefer, under the store's written guarantee.
Cons
- Cupcakes ship only within the contiguous US, with no delivery to Alaska, Hawaii, US territories, PO boxes, military addresses or Canada, and Australia and the UK are not served either, so gifts abroad need another option.
- Shipping is priced by ZIP code, arrival date and address type, and some reviewers paid nearly as much for faster delivery as for the jars, while the store will not refund carrier delays, so choose a business address where you can and order holiday gifts early.
The Verdict
What sets Wicked Good Cupcakes apart is a cupcake packed to survive the mail and arrive on the day you choose: Tracey Noonan and her daughter Danielle took up cake decorating in 2010 and opened a shop in Cohasset, Massachusetts; when customers asked them to ship, they layered cake, filling and frosting into mason jars so the cupcakes would arrive fresh and intact. Kevin O'Leary backed the company on Shark Tank in 2013, and Hickory Farms bought it in June 2021. The bakery in Hanover, Massachusetts now ships 8 oz jars in flavors such as Chocolate Ganache, Red Velvet and Vanilla Sprinkle, plus holiday flavors, gluten-free jars and mini brownies. The FAQ says jars keep 4 days unrefrigerated, 2 weeks in the fridge or 6 months frozen, and most frostings are buttercream with a touch of cream cheese. Buyers pick the arrival date on a calendar up to 40 business days ahead, which makes the jars practical for planned gifts. Pricing is set per pack. Two-jar packs such as Birthday, Red Velvet & Chocolate or Holiday Classics cost $25.99, 4-packs $49.99, 6-packs $69.99 and 12-packs $130.00. Gluten-free Mix & Match packs cost $27.99, $53.99 and $73.99, and brownies run from $37.99 for 12 to $122.00 for 48. A 3-month Cupcake Club gift costs $69.99 in 2-packs or $130.00 in 4-packs, with one shipping charge at checkout. Shipping is quoted in the cart from the ZIP code, arrival date, package size and whether the address is residential or commercial, using FedEx Standard, Two Day or Express from Monday to Friday only. The caveats are about delivery. Only the contiguous US is served, the store guarantees the ship date rather than the arrival date, and it does not refund for carrier delays, although its guarantee offers a replacement or refund if you are unhappy with the cupcakes. Changes are possible only until 4 p.m. Eastern the day before shipping, and labels show about 5.75 oz because they state the contents' weight. Independent reviews are few and mixed. Order holiday gifts several weeks ahead, choose a business address when you can, and check the cart's shipping quote before you pay.
Mason Jar Cupcakes and Brownies Shipped Nationwide on the Date You Choose
Wicked Good Cupcakes is a cupcake bakery at 342A Circuit Street, Hanover, Massachusetts 02339 (781-924-2200, Monday to Friday 8:30 a.m. to 6 p.m. Eastern), started by mother and daughter Tracey Noonan and Danielle Vilagie, who began baking together in 2010 and opened a shop in Cohasset. The company appeared on Shark Tank in 2013 with an investment from Kevin O'Leary and has been part of Hickory Farms since June 2021. The range covers cupcake jar packs, gluten-free jars, mini brownies, three-month Cupcake Club gifts, packs with LovePop cards and corporate gifts.
Two-jar packs such as Birthday, Chocolate & Vanilla and Holiday Classics cost $25.99, the Best Sellers Cupcake Jar 4-Pack $49.99, 6-packs $69.99 and the Best of Wicked Good 12-Pack $130.00. Gluten Free Mix & Match packs of 2, 4 or 6 jars cost $27.99, $53.99 and $73.99, and Wicked Good Brownies cost $37.99 for 12, $65.99 for 24 and $122.00 for 48. The 3 Month Cupcake Jar Subscription costs $69.99 in 2-packs or $130.00 in 4-packs, and signing up for promotional emails takes 10% off.
Orders ship by FedEx from Monday to Friday to the contiguous US only, with no delivery to Alaska, Hawaii, US territories, PO boxes, APO/FPO/DPO addresses or Canada. You pick the arrival date at checkout, up to 40 business days ahead, and the cost depends on the ZIP code, date, package size and whether the address is residential or commercial; orders placed before 4 p.m. Eastern can ship the next business day. Each 8 oz jar keeps 4 days at room temperature, 2 weeks refrigerated or 6 months frozen, and the bakery also handles peanuts, tree nuts, soy, dairy, wheat and eggs.
The written guarantee offers a replacement or a refund, whichever you prefer, if you or your recipient are not completely satisfied, though the shipping policy says the store guarantees only the ship date and refunds nothing for carrier delays or incorrect deliveries. Independent reviews are thin: Trustpilot lists a single one-star review from December 2022 about a late Christmas delivery (unclaimed profile), and Tripadvisor reviews of the brand's former Boston kiosk include online-order complaints about late arrival. We could not read a BBB profile for the company.
Wicked Good Cupcakes: what to know before you buy
Wicked Good Cupcakes ships layered cupcakes in mason jars as gifts across the contiguous US. Here is what the packs cost, how delivery dates and shipping work, and what the guarantee covers.
Shipping, returns & warranty
Orders ship by FedEx from Monday to Friday, never on weekends, to the contiguous US only. The store cannot deliver to Alaska, Hawaii, US territories, PO boxes, APO/FPO/DPO addresses or Canada, and we found no delivery to Australia or the UK.
After you enter the ZIP code, a calendar shows the available arrival dates and their prices; pick the day you want it to arrive, not the ship day. Costs depend on the ZIP code, the date, the package size and whether the address is residential or commercial (commercial is cheaper), and orders placed before 4 p.m. Eastern can ship the next business day. Busy days sell out, and we found no published Christmas order-by date, so the FAQ's advice to order several weeks ahead in the holiday season is the safe rule.
The store guarantees the ship date, not the arrival date, and does not refund for carrier delays or incorrect deliveries. Separately, its guarantee offers a replacement or a refund, whichever you prefer, if you or your recipient are not completely satisfied: call 781-924-2200 or email [email protected]. Address and message changes are possible until 4 p.m. Eastern the day before shipping.
Wicked Good Cupcakes product lines
The core product is the cupcake jar: cake, filling and frosting layered into an 8 oz mason jar (labels show about 5.75 oz, the weight of the contents). Packs of 2, 4, 6 and 12 jars come in themed assortments such as Best Sellers, Birthday, Fall and Holiday Classics, or as Mix & Match packs where you choose the flavors.
Six flavors are made gluten-free and sold in their own Mix & Match packs. Wicked Good Brownies are mini brownies inspired by the cupcake flavors, in boxes of 12, 24 or 48. Congratulations packs come with a LovePop pop-up card, and the 3-month Cupcake Club sends a pack of curated and seasonal flavors each month.
For offices and events there are corporate gifts and custom top labels, quoted by email.
How to choose a gift pack
For one person, a 2-pack ($25.99) is the usual gift; a 4-pack ($49.99) suits a couple or a small family, and a 6-pack ($69.99) or 12-pack ($130.00) works for an office. Shipping is charged per package, so one larger pack usually costs less to send than several small ones.
Choose a themed pack if you want the store to pick, or Mix & Match to choose each flavor. For a gluten-free recipient, the Gluten Free Mix & Match packs start at $27.99, but the bakery also handles wheat and common allergens, so check each flavor's details. The Cupcake Club ($69.99 or $130.00 for three monthly deliveries) suits a birthday that should last a season.
Time the arrival for a weekday when someone is home or at work, since FedEx does not need a signature, and remember the jars keep 4 days unrefrigerated or 6 months frozen.
Deals & pricing
Prices are fixed by pack size: $25.99 for 2 jars, $49.99 for 4, $69.99 for 6 and $130.00 for 12, with gluten-free packs slightly higher. We saw no 'was' prices on the site. Signing up for the store's promotional emails takes 10% off, and holiday sales are announced the same way.
The biggest variable is shipping, which is quoted by ZIP code and arrival date. Ordering early and sending to a commercial address keeps it lower, and the Cupcake Club charges shipping once for all three deliveries.
To hear when a pack you like drops in price, set a price alert on our /watchlist/ page.
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Wicked Good Cupcakes: questions people ask
Straight answers about Wicked Good Cupcakes, then how this review was written and stays independent.
About Wicked Good Cupcakes
Is Wicked Good Cupcakes legit?
Yes. Wicked Good Cupcakes is a Hanover, Massachusetts bakery started by Tracey Noonan and her daughter Danielle, backed by Kevin O'Leary on Shark Tank in 2013 and owned by Hickory Farms since June 2021. It publishes its street address, a customer-care phone line and a refund-or-replacement guarantee. Independent reviews are few: Trustpilot shows a single review.
How long do Wicked Good Cupcakes last?
The store's FAQ says to eat the jars within 4 days of delivery if kept in a cool, dry place, refrigerate them for up to 2 weeks, or freeze them for up to 6 months and let them thaw before serving. They do not need refrigeration if eaten within 4 days.
Does Wicked Good Cupcakes ship to Canada, Alaska or Hawaii?
No. Cupcakes ship by FedEx within the contiguous US only, and the store cannot deliver to Alaska, Hawaii, US territories, PO boxes, APO/FPO/DPO addresses or Canada. We found no delivery to Australia or the UK either.
How much is shipping at Wicked Good Cupcakes?
Shipping is quoted in your cart after you enter the ZIP code and choose an arrival date. The price depends on the date, the destination, the package size and whether the address is residential or commercial, which is cheaper. FedEx Standard, Two Day or Express is used, and orders placed before 4 p.m. Eastern can ship the next business day.
What is the Wicked Good Cupcakes refund policy?
If you or your recipient are not completely satisfied, call or email [email protected] for a replacement or a refund, whichever you prefer. The shipping policy adds that the store guarantees only the ship date and does not refund any part of an order for carrier delays or incorrect deliveries.
Does Wicked Good Cupcakes have gluten-free cupcakes?
Yes. Six flavors, including chocolate, vanilla and salted caramel, are made gluten-free and sold in Mix & Match packs of 2, 4 or 6 jars for $27.99, $53.99 and $73.99. The bakery also uses wheat, peanuts, tree nuts, soy, dairy and eggs, and we found no gluten-free certification, so check each flavor's allergen details.
About this review
Is this Wicked Good Cupcakes review sponsored?
No. Wicked Good Cupcakes did not pay for this write-up, see it before publication, or have any say in the verdict. If we earn anything it is a commission after you buy, and it comes out of the merchant’s margin rather than your price.
How was the Wicked Good Cupcakes assessed?
By using it and by checking the claims made about it against what it actually does. Where our time with something has been limited, the review says so rather than implying more testing than happened.
What else have you reviewed in Food & Drinks?
Everything in Food & Drinks sits in the review library, where you can filter by budget and sort by rating, price or how recently it landed.
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Yes — when a product changes, when a price moves for good, or when we get something wrong. Corrections are made on the piece itself with a note saying what changed.
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